John specializes in photographing women's health issues and lifestyles. He has a unique ability to make his subjects feel at ease and comfortable in front of the camera. He says that his gift (of making a friend really quick) is useful when a client needs him to be in a city on one side of the country then photographing the next day on the other.

"Time is money, so let's do it right the first time" is his motto. Another favorite "just be yourself". He knows the delicacy of photographing real people, thus responding far better, which means a better image will be produced.